WTL: The “WTL” in our company name stands for the words “way,” “truth” and “life.” Jesus Christ of Nazareth said He is the Way, the Truth and the Life. This is profound. We are named after Him in this sense. Also, we see the Way as the message of the gospel, the Christian way and The Bible, and many of our projects help point others to these and to an understanding of them; we see the Truth as truths about anything that helps provide an understanding of life and God’s role in it, and most of our projects are truth projects; we see the Life as a higher plane of life that Jesus died for each of us to realize: good-living, and later, an eternity without death and limitations imposed by human sin. There will be a time for that good living and some projects touch the surface, others lay the foundation upon which the good life will be built by paving the path with the Way and the Truth. Lastly, we also chose the letters “WTL” because many well-established organizations and institutions have been rooted in Jesus Christ and they are the ones that still stand strong today: hospitals, universities and even publishers. They are the longest-lasting and highest esteemed institutions, and this is no coincidence. We thought it only wise to root ourselves in the same foundation of Christ, naming the business ministry “WTL International.”

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Red, white and blue: The red, white and blue in our logo have meaning. The red and blue represent the Blood Jesus shed, and the stripes and bruises He bore for all mankind at Calvary for our sins and redemption. The white is for the Bread which represents His Body which was broken for us. We also have mixed roots, but admire Canadian, British and American business savvy associated with quality and well-deserved profits. Of course, red, white and blue are featured in their flags.

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Rounded edges: The rounded edges on the WTL logo represent that our art is making the hard topics palatable and soft around the edges, trying our best to communicate in ways that foster clear understanding to balance the hard truths.

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Scratch logo: Our “WTL Scratch Logo” is an alternative to our main WTL International logo. It adds a raw, handwritten portion to our standard logo. The handwritten portion was sketched in mere seconds on rudimentary, ruled paper once upon a time. This signifies our relatable and inclusive edge. We attempt to fill in the gaps left out by traditional Christian society, which hinder delivery of the Gospel with some audiences. We are far from the sometimes too politically correct, and sometimes too exclusive, face of the industry, which we respect, but strive to complement not copy.

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Rainbow splash: The colorful touches you might see in some of our designs signify the goodness and vibrance of heaven, reminding to keep your eyes to the skies.​​

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Jacob’s Black logo: Our special black and brown logo was named the “Jacob’s Black Logo.” We put it on some products in the spirit of a Bible story that features Jacob (who became Israel). Dark prized commodities in recorded history include: oil; prized livestock; hardwood timber; coffee; cocoa; chocolate; Coca Cola!; and diamonds (formed from black coal). Jacob was a herder who was known as a trickster. The Bible says he once told his father-in-law, who he worked for, that he would take his pay in the form of all the dark and dark-marked livestock that were born. This sounded like a good offer to his boss, but Jacob used a faith miracle to get the dark, dark-spotted, and dark-streaked livestock to outbreed the white livestock. History tells us that, in fact, Jacob actually became a very rich man in livestock and in the things proceeds from selling them could buy. The logo is a symbol of good fortune.​​​